We didn't start LoanDidi to disrupt fintech. We started it because we watched too many good people pay too high a price for a few thousand rupees they needed for one bad day.
In India, the working class isn't poor because they don't earn. They're trapped because the financial system was never built for ₹5,000 emergencies, salary delays, or seasonal cashflow gaps.
Banks don't lend small. NBFCs target longer tenures. Credit cards remain out of reach. And so the moneylender steps in — at 70% per month, with humiliation thrown in for free.
LoanDidi exists to change that. We're building the trusted Didi every Indian family deserves — fast, fair, transparent, and judgment-free credit, available the moment life demands it.
A finance-and-tech team rooted in Raipur, Chhattisgarh — proud of where we come from, building for the India that's often overlooked.
36 Forts Capital is a financial-technology company building LoanDidi™ — a credit-enablement platform that bridges the gap between financial need and access with dignity.
Inspired by the trusted role of an elder sister, the platform combines technology with human-centric design to deliver judgment-free, vernacular-first credit solutions. By partnering with regulated NBFCs, the company enables underserved and new-to-credit users to access small-ticket loans while fostering financial literacy, trust, and responsible repayment behaviour.
We'd rather lend less and serve well, than over-lend and ruin lives. Approval is a responsibility, not a sales target.
Every fee, every rate, every clause — shown upfront, in your language. No fine print. No tricks.
Vernacular interfaces, voice support, and product flows tested in Tier 2 and Tier 3 settings — not just metro coffee shops.
RBI guidelines aren't a checkbox — they're the foundation. From data privacy to recovery practices, we go beyond what's required.
Diverse, complementary, and obsessed with the same mission: dignified credit for India's working class.
Chartered Accountant. MBA (Finance), SPJIMR Mumbai. Deep capital-markets and strategy-execution experience, with operational learnings from a family business background.
BTech and MBA (Marketing), NMIMS Mumbai. Operator-first founder with strength in partnerships, GTM, and hands-on business scaling.
CA + CFA Level II. Investment professional in private credit. Ex-Citi credit analyst, bringing risk discipline and credit fundamentals to the team.
MS in AI & Adaptive Systems (Distinction). UK Global Talent Visa recipient. Patent holder. Lead AI scientist (NLP, ML, decision systems) — the moat builder for our underwriting intelligence.
Emergency loans are the entry point — not the destination.
Build trusted credit relationships, not one-shot loans. Every on-time repayment improves your terms.
An alternative credit-scoring system that captures real cashflow behaviour — not just bureau history.
Hindi, Marathi, Bengali, Tamil, Telugu, Kannada and beyond — credit access in your mother tongue.
Insurance, savings, and financial-wellness products — bringing the full toolkit to Bharat.
Whether as a borrower, a partner, or an employee — let's build a more dignified India together.